What does bounce rate mean? It’s the proportion of website visitors who only stay for one page before leaving. Your website’s bounce rate reveals how well or poorly your site engages users.
If visitors are quitting your website rapidly because they can’t find what they’re looking for or need on it, your bounce rate is likely high. Although a high bounce rate doesn’t necessarily mean that your website isn’t entertaining or valuable, it does show that there are some things you can do to encourage users to remain on your page longer.
You will discover all there is to know regarding bounce rates in this blog post, along with tips on how to lower bounce rates. Plus, Google Analytics 4 can show you how bounce rate is changing (GA4). Let’s get going!