Every year, new businesses enter the market, advancing developments in technology that enhance our quality of life. Nevertheless, 90% of these new businesses fail. That begs the question: Is there a pattern among those startups that thrive if that many startups fail?
Yes, resources, leadership, and luck all important. But during the course of working with start-ups from various sectors and geographical locations, we have often observed that businesses tend to prosper when they approach product development and delivery holistically. By “holistic,” we mean that the business views every stage of the cycle—from software development to product release—as being interrelated and that all teams are strategically aligned throughout.
DevOps, a management idea centred on combining a company’s development and operations teams, is essentially that. DevOps offers many of the most strategic must-haves and nice-to-haves for startups, making it simpler for them to quickly respond to shifting client expectations and continuously improve their products.
The DevOps methodology is based on the fundamental concept of automation. Numerous common problems faced by digital startups are alleviated, especially those relating to cost-cutting and scaling up operations swiftly when the moment is right.
Most significantly, DevOps instils an organisation with a certain culture that encourages flexibility and agility, especially within the development team. It’s essential for startups to sustain their competitive advantage, but managers must make a commitment to developing it in the workplace culture.