Haven’t you always wanted to talk to your computer and have it understand what you’re saying? With voice search becoming more prevalent every day, this has become a reality, but that doesn’t mean optimizing your site to work with voice search should be overlooked. Here are some tips on how to optimize your site for voice search so you can make the most of this new trend in internet marketing and web development.
A quick look at Google Home
If you’ve been wondering how Google Home, Amazon Echo, and other voice-activated devices work, you’re not alone. Even young techies are interested in the new technology. Here’s a quick look at how it works.
When you say Ok, Google, or Hey, Google, your device starts listening for your request. It then sends what you said to the Google servers to be interpreted.
The servers analyze what you said and try to figure out what you meant. They take into account the context of your request and try to fulfill it.
For example, if you ask What’s the weather like today? the server will send back information about the current weather conditions in your area.
Who needs to optimize their site?
If you want your site to be found when people use voice search, you need to optimize it for voice search. That means using keywords that are more natural-sounding and conversational. It also means making sure your site is mobile-friendly and easy to navigate. Young techies are especially well-positioned to take advantage of voice search optimization, since they’re early adopters of new technology trends.
The elements needed for voice search
If you want your website to be found by voice search, there are certain elements you’ll need to include. First, focus on long-tail keywords since people tend to speak in full sentences when using voice search. Second, make sure your site is mobile-friendly since most voice searches are done on mobile devices. Third, use natural language and conversational tone in your content since that’s how people speak when using voice search. Fourth, structure your content in an easily digestible format such as bullet points or lists. Fifth, include Schema markup on your website to help search engines understand your content. Sixth, optimize your website for local search since many voice searches are done with the intent of finding local businesses.
How to optimize your site for voice search and Google Home
If you’re like most people, you probably use voice search on your smartphone all the time. And, with the rise of Google Home and other voice-activated devices, it’s only going to become more popular. So, what does this mean for businesses? Well, if you want to stay ahead of the curve, you need to optimize your site for voice search.
Tips for optimization after you've optimized your site
- Make sure your site is mobile-friendly.
- Use natural language and long-tail keywords.
- Think about the questions people are asking.
- Structure your content in an easily digestible way.
- Use schema markup to help search engines understand your content.
- Monitor your click-through rates and adjust accordingly.
- Keep an eye on the competition and see what they’re doing to optimize for voice search.