“First Page Ranking Guaranteed!” You’ve undoubtedly come across a couple of them if you’re searching for a digital marketing company to manage your SEO. Can you ensure first page ranking? may even have featured on lists of inquiries to make to potential SEO professionals. It’s a good idea to get a warranty when purchasing a refrigerator. You should avoid a digital marketing agency that promises first-page rankings.
Nobody Can Promise First Page Positions...
but don’t believe us when we say it. Google’s opinion is as follows:
Nobody can promise a #1 Google ranking.
Avoid SEOs who promise rankings, assert a “special relationship” with Google, or promote a “priority submit” to the search engine. For Google, there is no priority submit option. In actuality, the only ways to submit a website to Google directly are through our Add URL page or by submitting a sitemap, both of which may be done by you for free.
We’ll be up front with you: SEO is mostly knowledge and competence, with the other 25% being guesswork. Anybody who says otherwise isn’t being honest with you. When it comes to some areas of what they are looking for when ranking websites, Google is open and honest, but painfully secretive in others. Every time an algorithm is updated, SEOs spend weeks sorting through hints to figure out what modifications were made.
Everyone knows the best practices that websites should adhere to and certain insider secrets to offer you a competitive edge, but there is still some (informed) guesswork involved in figuring out what propels a site to a top of the SERPs. The trainer will increase your child’s chances of receiving a scholarship, but can they guarantee it? It’s similar to paying a trainer to assist your child thrive in a sport. Nope!
Basically, you can’t promise something over that you have no control over. Google set the rules, not SEO companies.
What Fraudulent SEO Firms Have in Prevalent
What exactly is going on with SEO firms that promise first-page rankings? Do they exaggerate? The first page of Google results may be achieved, however there are several restrictions:
- Your website is being made to rank for obscure keywords by them. You won’t see a significant return on your investment if your website gets on the first page of Google for a long-tail keyword that only 10 people are searching for each month.
- Actually, they are using Google Ads to advertise. SEO is not the same as this. While you are paying for that place, it will appear on the initial page of Google searches. As when you stop paying, however, you will no longer be in that position.
- They practise extreme black hat or gray hat SEO. Your rankings might rise temporarily as a result, but they’ll fall again. In fact, Google has the ability to completely remove your site from its index. These businesses may use robotic SEO programmes, phony link building techniques, or SEO outsourcing.
- Your traffic has been artificially increased by them. This could be done utilizing bot traffic from spyware, scumware, or other sources.
- Because you receive the best results when you naturally get to the top of the SERPs by doing everything right, the term “organic search” is used frequently in SEO. To learn what that means, continue reading.
What Can Improve Your Google Ranking?
Hire an SEO agency first that doesn’t make guarantees it can’t keep. A reputable SEO company will guarantee products like:
Finding the ideal keywords requires finding the sweet spot between being too wide and too specific. When you employ an SEO company, they will conduct extensive research to determine the terms customers are using to locate both your company and your competitors.
Creation of Content
The production of continuous fresh material is crucial, but you should never create stuff merely for the purpose of creating content. It ought to be well-written and practical. Some SEO companies regularly outsource their writing to the lowest bidder in order to produce low-quality material. A team of expert writers with experience writing and editing for some of the biggest websites on the internet works for Ocimtech.
Site improvement and technical SEO
SEO is more than just links and keywords. Google is giving more importance to the user experience that your website provides. The loading time is how long? Does it have issues loading? Is it simple to use on a phone? Additionally, an SEO company might advise rebuilding your website on a search engine optimization (SEO) friendly platform like WordPress, or evaluating your website’s pages to eliminate duplication and reroute dead links.
An SEO agency can guarantee outreach work and placement in directories or other websites where your link only has to be posted, but they cannot promise you a specific amount of connections each month. Backlinks take outreach.
Many kinds of links, including those from guest pieces, call for greater editorial latitude and are typically impossible to ensure.
Google Business Profile
A properly optimized Google Business Profile is essential for propelling you to the top of local rankings when you have a local presence. You may set up and optimize your profile with the aid of an SEO company. Your SEO company can actively monitor your Google Business profile if you don’t have the time by sharing changes and responding to feedback.
A Few Additional Criteria for an SEO Agency
Your chosen SEO Company should be clear and honest about the steps it takes each month to raise your rankings and the outcomes it achieves.
When you ask an SEO expert a query, you should anticipate receiving a response in a timely manner (for example, same-day response or within 1 business day).
If you don’t have the money for continuous services, your SEO expert should also be willing to provide you training. They shouldn’t leave you in the dark; you should be able to pick up exactly where you left off.